A strategic brand design for a custom carpentry studio.
Industry
Furniture & Woodworking
Location
Athens, Greece
Rokanas is a custom carpentry business delivering made-to-measure solutions and woodworking services. The goal was to create a modern, minimal identity that feels reliable and precise, while staying flexible for print, social, and digital use.
Industry
Furniture & Woodworking
Location
Athens, Greece
The Brief
Rokanas is a custom carpentry business focused on made-to-measure furniture and woodworking solutions. They needed a clear, modern identity that feels reliable and precise, while still reflecting the warmth and quality of real woodwork. The brand had to be easy to apply across everyday materials (social posts, documents, labels, and mockups) and remain consistent no matter the format.
Project Goals (bullets)
- Show craftsmanship + precision + trust
- Keep the look clean, modern, and timeless
- Create a system that works across print + digital
- Make applications easy and consistent for daily use
The Thinking
Rokanas needed to feel like a modern workshop: skilled, precise, and trustworthy. So the direction focused on simplicity and structure. The logo and layout system are minimal, with clear spacing and strong typography, so the work itself stays the hero. To add recognisability without noise, we created a repeatable visual element (the mirrored “R” pattern) that works as a brand signature across packaging, documents, and social templates.
The Brand & Build
The brand needed to feel reliable, precise, and modern, while still carrying the warmth of real craftsmanship. The positioning is simple: quality work, clean execution, and a process you can trust, whether it’s a small custom piece or a full built-in project.
Brand traits: Crafted • Precise • Honest • Structured • Professional
Audience: Homeowners + small businesses who want custom work done right.
The Build
The identity was built as a clean system that’s easy to apply everywhere. A minimal logo and strong typography create clarity and confidence, while the mirrored “R” pattern works as a subtle signature for consistency across materials. The palette stays grounded and neutral so it pairs naturally with wood textures, photos, and real project visuals.
Built assets:
- Logo system (primary + secondary + monochrome)
- Typography + color palette
- Pattern system (mirrored “R”)
- Templates/applications for digital + print (social, docs, mockups)
The Results
Rokanas now has a structured, modern brand system that feels reliable and professional, without losing the warmth of real woodwork. The logo system, pattern, and templates create consistency across every application, making the brand instantly recognisable and easy to use day-to-day.
