Blue Mango

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Blue Mango

Build a brand people believe in.

Your brand is more than a logo. Ιt’s how your audience understands who you are and why you matter.

BECAUSE A STRONG BRAND MAKES EVERY DECISION EASIER.

Branding isn’t decoration, it’s direction.
When your brand is clear, everything else follows: design, messaging, marketing, even your team’s confidence.
We create brand systems that give you clarity today and flexibility for tomorrow.

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Branding
Brand Strategy
Tone of Voice
Visual Identity

DESIGN THAT STARTS WITH PURPOSE

Branding isn’t decoration, it’s direction.
When your brand is clear, everything else follows: design, messaging, marketing, even your team’s confidence.
We create brand systems that give you clarity today and flexibility for tomorrow.

Brand Strategy

Every strong brand starts with a clear foundation.
Through research, workshops, and positioning, we define what your brand stands for, its purpose, audience, and values.
This strategy becomes your north star, guiding design, communication, and every decision that follows.

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Tone of Voice.

Your voice shapes how people feel about your brand.
We craft a verbal identity that aligns with your visuals, consistent, memorable, and unmistakably yours.
From headlines to microcopy, we make sure every word sounds like you.

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Visual Identity

Your visual identity is where strategy meets emotion.
We translate your brand essence into a distinctive visual language, from logo and color to typography and motion.
The goal: design that feels timeless, flexible, and true to your story.

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A PROCESS BUILT AROUND YOU

Every strong brand starts with a clear foundation.
Through research, workshops, and positioning, we define what your brand stands for, its purpose, audience, and values.
This strategy becomes your north star, guiding design, communication, and every decision that follows.

Questionnaires

1 week

Before we start designing, we take time to listen. You and your team will complete a set of short questionnaires that help us understand how you see your brand today, and where you want it to go next. This gives us a shared foundation built on clarity, not assumptions.

What we will work on

Questionnaire Analysis Research Competitor Analysis Industry Analysis Kick-off Meeting Prep
Week 1

Brand Workshop

1–2 hours

This is where ideas start to take shape. In a focused workshop, we’ll discuss what makes your brand unique: its purpose, audience, and personality. Together, we’ll uncover the opportunities, define what truly sets you apart, and align everyone around a shared direction.

What we will work on

Video Call Workshop Meeting Notes & Playback
Week 2

Brand Strategy

1 week

With all insights gathered, we start shaping the core of your brand. Together, we’ll define a positioning that feels true, relevant, and distinctive, and craft a tone of voice that speaks with confidence and clarity. This stage gives your brand a foundation: who you are, why you matter, and how you communicate it to the world.

What we will work on

Brand Strategy & Big Idea Vision & Mission Brand Values Tone of Voice Pillars Brand Personality Brand Manifesto
Week 2

Logo & Icon Design

1 week

Your logo is often the first thing people notice and remember. We design logos that do more than look good: they capture the essence of your brand and express it with clarity and confidence. Whether we’re refining what you have or creating something entirely new, the goal is the same: a symbol that feels timeless, distinctive, and true to you.

What we will work on

Logo Design Icon Design Brand Assets
Week 3

Visual Identity

1 week

This is the stage where everything starts to feel real. We explore how your brand looks, moves, and communicates through colour, typography, layout, and imagery, creating a system that feels consistent and alive. The result is a visual language that’s flexible, distinctive, and unmistakably yours.

What we will work on

Typography Colour Palette Layout Styles Brand Visuals Imagery Usage
Week 4

Brand Guidelines

5 days

Everything we’ve built, your strategy, voice, and identity, comes together in a living brand guidelines system. It’s more than a document: it’s a tool designed to help you apply your new brand with confidence and consistency. Clear, accessible, and always up to date, so your brand stays aligned as it evolves.

What we will work on

Verbal Guidelines Layout Guidelines Visual Guidelines Touchpoint Examples Asset Folder Delivery
Week 5

IN THEIR OWN WORDS

The people we’ve collaborated with share their experience, the process, the clarity, and the results.
For us, that’s the truest measure of value: relationships built on trust and continued over time.

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Name Surname
Company title

Working with this team was an absolute pleasure. Clear process, strong strategy and outstanding design that truly reflects our brand’s personality.

Jane Doe
Marketing Director

ANY QUESTIONS?
WE GOT YOU.

If you don’t find what you’re looking for here, just drop us a message. We’d rather talk than guess.

Branding is a system, not a logo. Depending on your needs, it can include brand foundations, positioning, visual identity, tone of voice, key messaging, and guidelines to keep everything consistent.
In most cases, yes. Strategy gives direction, so design decisions have a purpose. It helps your brand feel clear, consistent, and easy to build on over time.
It depends on the scope, but most branding projects take a few weeks from discovery to final delivery. We’ll give you a clear timeline once we understand what you need.
Yes. If the foundation is solid, we can refine and rebuild what’s already working—updating visuals, messaging, and the system around it without losing recognition.
You’ll receive the final brand assets and a clear set of guidelines, so your brand can be applied consistently across your website, social media, and marketing—without guesswork.